The Eloqua Mindset: Conversations with Successful Marketers Who Are Realising the Potential of Marketing Automation

Mr. David Sloly

ISBN 10: 1791700470 / ISBN 13: 9781791700478

Published by Independently published, 2019

About this Item

92 pages. 7.80x4.88x0.32 inches. In Stock.

Seller Inventory # zk1791700470

Bibliographic Details

• Title: The Eloqua Mindset: Conversations with Successful Marketers Who Are Realising the Potential of Marketing Automation
• Publisher: Independently published
• Publication Date: 2019
• Language: English
• ISBN 10: 1791700470
• ISBN 13: 9781791700478
• Binding: Paperback
• Condition: Brand New
• Weight: 0.15 kilograms

About this title

Synopsis

Seven Eloqua marketing experts describe how they realised the full potential of marketing automation. The valuable lessons and experiences they share make this book a must-read for anyone considering Oracle Marketing Cloud and for those who believe their business has not yet achieved the full benefit of marketing automation. A great deal has been written about the benefits of marketing automation as well as guidance on campaign strategy and technical set-up. But what about the less obvious questions? What sort of team do you need to successfully implement marketing automation? And how do find the balance between creative and technical? The author interviewed more than 30 Oracle Marketing Cloud practitioners from all over the world. The conversations brought to light some common themes and valuable ideas. Seven real-life stories, one common goal. To make the dream of marketing automation a reality. David Sloly is the co-founder of the B2B marketing automation agency HarveyDavid. HarveyDavid provides digital marketing and consulting services for companies using Eloqua.