Eloquence a Virtue, or Outlines of a Systematic Rhetoric (Classic Reprint)

Unlock the hidden craft of persuasive speaking with a systematic guide to rhetoric .

This work presents a theory-driven approach, arguing that eloquence grows from clear ideas expressed with strong form.

This edition explores how a well-structured oration should unfold—from the initial exordium that invites attention to the carefully planned development that follows. It contrasts simple and complex orations, shows how to align ethical ideas with audience needs, and explains how to connect every part of a speech to a central concept. Throughout, the text ties ancient insights to practical implications for modern speakers, including how to balance content with effective delivery and diction.

• Learn the idea-based approach to building a persuasive discourse, not just a string of rules.
• Discover the role of the exordium and how to set a clear plan and division for your audience.
• See how to tailor appeals to different audiences, from civic to sacred contexts.
• Explore how rhythm, cadence, and word choice support your message without overshadowing substance.

Ideal for students of rhetoric, public speaking, or anyone seeking to sharpen their argumentative presence, this edition offers a timeless framework for turning thought into clear, powerful expression.