Elvis and the Colonel: An Insider's Look at the Most Legendary Partnership in Show Business
McDonald, Greg; Terrill, Marshall
Language: English
Published by St. Martin's Press, 2023
- Hardcover
- Used

Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
AbeBooks seller since November 1, 1997
Condition: Used - Good
US$ 7.78
Quantity: 1 available
Add to basketItem description from seller
Good condition. Very Good dust jacket. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Seller Inventory # F16A-05629
- Title
- Elvis and the Colonel: An Insider's Look at the Most Legendary Partnership in Show Business
- Author
- McDonald, Greg; Terrill, Marshall
- Publisher
- St. Martin's Press
- Publication year
- 2023
- Condition
- Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1250287499
- ISBN 13
- 9781250287496
A fresh biography of legendary entertainment manager Colonel Tom Parker, with a contrarian and corrective point of view.
Colonel Tom Parker, often reviled in his time, led the strategy from the earliest days of Elvis's career. Together, they built the most legendary partnership in show business. For the first time, Colonel Parker's story is told by an insider, Greg McDonald, who worked under Parker for years. Never-before-heard stories of Parker's collaboration with Elvis reveal the man behind the legend and the strategies that made Elvis a commercial groundbreaker.
Ingrained lore has it that Parker took advantage of "poor country boy" Elvis to sign the singer who became "The King". But Elvis and the Colonel shows that Elvis was not foolish when it came to business arrangements. This book is full of stories of innovations Parker made with his star client, including:
--ingenious merchandising (eg, selling both "I love Elvis" and "I hate Elvis" buttons)
--licensing and branding, from suits to toys, ashtrays to guitars
--establishing The King as an artist-in-residence in Las Vegas
--creating televised concert events, like Elvis' Christmas special
Many of the practices Parker established are still deployed today by most major agencies. Parker's experience as a carny and an immigrant shaped his management style when he was at his peak, showing how he adapted big top practices to the big time. The heart of Elvis and the Colonel is the long, strong, warm and complex relationship between two iconic men.
"Synopsis" may belong to another edition of this title.
About the Author
MARSHALL TERRILL is a veteran film, sports and music writer and the author of more than 30 books. They include best-selling biographies of Steve McQueen, Elvis Presley, Johnny Cash, Billy Graham, and Pete Maravich. His book, Steve McQueen: The Life and Legend of a Hollywood Icon, is in development to be made into a feature film. He also executive produced the 2017 feature film documentary, Steve McQueen: American Icon and the 2022 documentary Johnny Cash: The Redemption of an American Icon. He resides in Tempe, Arizona, with his wife Zoe.
"About the title" may belong to another edition of this title.
Wonder Book
Frederick, MD, U.S.A.
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Wonder Book
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