Email and Commercial Correspondence : A Guide to Professional English

Adrian Wallwork

ISBN 10: 1493906348 / ISBN 13: 9781493906345

Published by Springer, Humana, 2014

About this Item

Druck auf Anfrage Neuware - Printed after ordering.

Seller Inventory # 9781493906345

Bibliographic Details

• Title: Email and Commercial Correspondence : A Guide to Professional English
• Publisher: Springer, Humana
• Publication Date: 2014
• Language: English
• ISBN 10: 1493906348
• ISBN 13: 9781493906345
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 235W x 155H x 11D millimeters 235 millimeters width by 155 millimeters height by 11 millimeters depth
• Weight: 289 grams

About this title

Synopsis

If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.

Some of the key guidelines covered include:

• Write meaningful subject lines - otherwise recipients may not even open your mail.
• Always put the most important point in the first line - otherwise the reader may not read it.
• Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!
• Be a little too formal than too informal - you don’t want to offend anyone.
• If you have two long important things to say, say them in separate emails.
• Give clear instructions and reasonable deadlines.
• If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.
• Empathize with your recipient's busy workload.
• Never translate typical phrases literally - learn equivalent phrases.

The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.

About the Author

Wallwork, a native English speaker from the UK, has 25 years of experience teaching English at various IT companies in Pisa, Italy. He has published 13 books with Springer Science+Business Media.