Email Is Not Dead: Email & SMS Unlocked: Advanced Tactics to Own Your Audience in eCommerce

In a world where digital marketing trends come and go, Email Is Not Dead remains your definitive guide to mastering the most reliable and profitable marketing channels in eCommerce: email and SMS.

This second edition is more than an update—it’s a complete overhaul, packed with fresh insights, real-world tactics, and actionable strategies used by top brands like YETI, Feastables, and ILIA Beauty. Whether you’re an experienced marketer or just starting, this book will transform how you think about email and SMS.

What you’ll discover:

• How to Build a Strong Sender Reputation
• How to Create a Popup That Works
• The Psychology Behind Customer Journeys and Automations
• How Leading Brands Manage Campaigns
• How to Use Email to Make a $h*t Ton of Money

Don’t waste another dollar on outdated email strategies. Learn to engage your audience, drive conversions, and own your marketing channels like never before.

Advance Praise for Email Is Not Dead:

“Want the secret to success? Skip the courses—read this book.”
—Justin Kirshenbaum, CRM Specialist, YETI

“Karly’s practical, straightforward insights will set you up for success.”
—Eric Dyck, President, DTC Podcast

If you’re serious about growing your eCommerce business and building customer loyalty, Email Is Not Dead is the blueprint you’ve been looking for. It’s not just a book; it’s your roadmap to success.