Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success
Language: English
Published by CreateSpace Independent Publishi, 2014
- Softcover
- Used
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- Title
- Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success
- Author
- White, Chad
- Publisher
- CreateSpace Independent Publishi
- Publication year
- 2014
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1500981974
- ISBN 13
- 9781500981976
- Edition
- 2nd Edition
The Best Executions Are Powered by an Understanding of Best Practices
Email marketing offers unparalleled reach, acceptance, and effectiveness. It's also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand.
After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concepts and principles, including how to...
- Secure the right level of permission to maximize acquisition efforts while protecting your sender reputation
- Create relevant messaging using savvy design techniques and smart targeting
- Optimize list growth by finding and retaining high-value subscribers
- Maximize subscriber lifetime value by addressing their needs during all six stages of the subscriber lifecycle
- Maintain stellar deliverability by understanding your responsibilities and those of your ESP
"Synopsis" may belong to another edition of this title.
About the Author
His research and commentary have appeared in more than 100 publications, including The New York Times, The Wall Street Journal, USA Today, U.S. News & World Report, Advertising Age, Adweek, MarketWatch, and SmartMoney.
"About the title" may belong to another edition of this title.
HPB-Emerald
Dallas, TX, U.S.A.
AbeBooks seller since September 15, 2017
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