The Email Prospecting Playbook:: How to Quickly and Predictably Reawaken Dead Leads, Generate New Client Opportunities and Convert Not-Yet-Ready Prospects Into Freelance Writing Clients

If you’re an established writer or copywriter and you’re looking for a better, smarter way to land great clients consistently, this book will show you a proven, step-by-step system for getting results fast. You’ll discover: • How to find and tap the “low-hanging fruit” that yields work quickly... while you build a healthy pipeline of hot prospects for the long run. • The real objective of every prospecting email. Change your approach and watch your results skyrocket! • The “SPEAR” formula that compels prospects to reply to your emails. • The types of prospects that will spend 47% more. Who they are and how to increase the likelihood they’ll hire you. • A new way to think about subject lines... and how to write subject lines that get emails opened and generate positive response. • The two best email approaches to use when emailing cold prospects. Not only are they powerful, but you can “copy and paste” most of your text from one prospect to the next. (Huge time saver!) • A real action plan you can follow. You’ll learn EXACTLY where to start your efforts (and why). Where to go from there. And how to turn this activity into a near-automatic routine. • More than a dozen proven outreach ideas you can copy word for word. • 16 hard-hitting email scripts you can model. • 5 powerful email “flavors” to land work quickly. And many more battle-tested tactics that are working right now, using nothing but simple prospecting emails.

Ed Gandia is a business-building coach and strategist who helps freelancers earn more in less time doing work they love for better-paying clients. He’s the founder of High-Income Business Writing and Get Better Clients Academy, where he advises thousands of freelance professionals at all levels on how to deploy simple systems and frameworks for optimizing their business results. Ed spent 12 years in corporate sales, where he developed repeatable strategies and processes for landing profitable deals faster and with less effort. He then applied many of these same approaches to his freelance copywriting business, enabling him to build a six-figure solo practice in 27 months. Ed is the co-author of the bestselling book The Wealthy Freelancer and host of the top-ranked podcast High-Income Business Writing. His insights and rants have been featured in Inc. magazine, CNN Radio, CBS Radio News, The Christian Science Monitor, The Atlanta Journal Constitution, DM News, AirTran Airways' Go magazine and The Writer, among others. He and his family live in suburban Atlanta, Georgia.