Over the past 10 years, data analytics and data visualization have become essential components of an enterprise information strategy. And yet, the adoption of data analytics has remained remarkably static, reaching no more than 30% of potential users. This book explores the most important techniques for taking that adoption further: embedding analytics into the workflow of our everyday operations.
Authors Donald Farmer and Jim Horbury show business users how to improve decision making without becoming analytics specialists. You'll explore different techniques for exchanging data, insights, and events between analytics platforms and hosting applications. You'll also examine issues including data governance and regulatory compliance and learn best practices for deploying and managing embedded analytics at scale.
- Learn how data analytics improves business decision making and performance
- Explore advantages and disadvantages of different embedded analytics platforms
- Develop a strategy for embedded analytics in an organization or product
- Define the architecture of an embedded solution
- Select vendors, platforms, and tools to implement your architecture
- Hire or train developers and architects to build the embedded solutions you need
- Understand how embedded analytics interacts with traditional analytics
Donald Farmer is the Principal of TreeHive Strategy, a strategic advisory practice specializing in data, analytics and innovation strategy. His background is very diverse, with over 30 years of deeply practical experience in industries ranging from fish-farming to archaeology to advanced manufacturing. He has worked in award-winning startups in the UK and Iceland, and spent 15 years at Microsoft and at Qlik leading teams designing and developing new enterprise capabilities in data integration, data mining, self-service analytics and visualization.
Donald Farmer is an advisor to investors, venture funds, incubators and startups around the world. He mentors executives and speaks globally at events and private workshops. Donald lives with his wife, Alison, an artist, in a recycled-polystyrene house near Seattle with one of the world’s most beautiful treehouses - the tree hive - in their wild garden.
Jim Horbury is the Solutions Practice Director at InterWorks, currently living and working in Hampshire, UK.
Having spent almost two decades working in technical and creative direction roles in advertising, Jim was an early proponent of data-driven response measurement and drove the development of ad-tech reporting solutions for some of the UK's largest travel and tourism organizations.
After a move into telecoms, big data and machine learning, it was a natural step to put his accumulated knowledge into action as a consultant. Jim now leads a global team of solution architects working with some of the world's best-known brands, designing and leading the development of innovative and scalable analytics solutions.
Outside of work, Jim tries to recapture his youth with mountain-biking, running, and climbing.
