Title: Embracing the N.u.d.e. Model - The New Art and Science of Referral Marketing [Paperback] Scott Degraffenreid and Donna Blandford
Publisher: Scott Degraffenreid and Donna
Publication Date: 2005
Language: English
ISBN 10: 0977173801
ISBN 13: 9780977173808
Binding: Soft cover
Condition: New

About this title

Synopsis

Make These Changes To Your Marketing Strategy and See Referral Rates Double or Even Triple! No Increase to Marketing Budget + No Extra Money for Advertising "Experiments" + Double or Triple the Sales = Profits Businesses and Service Providers Dream Of! 4 Proven Factors That Create Massive Increases In Organic Referrals What do we know about Referral Marketing that other marketing experts don't?Skip right to purchase page...I've got to have it NOW! This dynamic, informative and practical book will show you proven strategies that create dramatic increases in organic referrals from your customers. Social Network Analysis, Root Cause Analysis and measuring actual behavior patterns have revealed the secrets to formulating a strategy (The N.U.D.E. Model) that creates high profit marketing results without increasing the marketing budget. Businesses successfully implementing these strategies often see an immediate 3 to 4 times increase in organic, non compensated referrals. This Book, "Embracing the N.U.D.E. Model - The New Art and Science of Referral Marketing" by Scott Degraffenreid reveals the following information and so much more! "You don't want to do this math..." This material is unique because it was created using the science of Social Network Analysis and Root Cause Analysis. Billions of data points and the measurement of actual behavior within the physicians, sales reps, sales results, customers, employees, managers, and executives of a pharmaceutical company and other companies that often get referrals like movies, restaurants and service providers were used to find out exactly who was giving referrals, what influenced them to do so, what created Class A direct referrals and what the most effective people were doing to create the positive results? Modeling the actual reasons people give referrals was based on very large data sets from a research project commissioned by a large international pharmaceutical corporation

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