Em=c2: A New Formula for Enrollment Management

John Maguire, Lawrence Butler, Their Colleagues at Maguire Associates

Jack Maguire is Founder and Chairman of Maguire Associates. As an academic trained in the scientific method, with a Ph.D. in theoretical physics, he introduced market research to the field of admissions in the early 1970 s when he became Dean of Admissions at Boston College, and broadened that discipline into the first Enrollment Management model for the recruitment and retention of students. The model has since benefited hundreds of institutions. Larry Butler is a Senior Consultant at Maguire Associates where he leads the firm's strategy practice. He began his 35-year consulting career with The Boston Consulting Group, where he was responsible for strategy assignments on behalf of a broad array of corporate and institutional clients. He has written extensively on strategic planning and dashboards for governing boards and senior management teams.