The Emerald Handbook of Destination Recovery in Tourism and Hospitality

The Emerald Handbook of Destination Recovery in Tourism and Hospitality deals with three major objectives: exploration of the various ways to put the tourism industry on the path of recovery following global COVID-19 pandemic; to envisage strategies to make tourism more resilient; and to explore sustainability and its vital importance post-crisis. Core themes examined across the collected chapters include tourism and hospitality start-ups in times of crisis, innovative marketing strategies driving tourism recovery, building trust among tourists in the post COVID-19 period, and re-engineering tourism education.

Priyakrushna Mohanty is Assistant Professor at Garden City University, India. He was awarded the prestigious Travel Corporation (India) Gold Medal for Master’s Degree in Tourism Studies from Pondicherry University. Mr Mohanty is passionate about technology and sustainability issues in tourism.

Anukrati Sharma is the Head & Associate Professor of the Department of Commerce and Management at the University of Kota (A State Govt. University) Rajasthan, India. She is also Dean (Honorary) of two faculties, Tourism & Hospitality and Aviation & Aerospace at Rajasthan Skill University, (A Govt. State University) in Jaipur, Rajasthan, India. She has published books with CABI, Routledge, Springer, Emerald, Apple Academic Press and IGI Global.

James Kennell is Deputy Head of the Department of Marketing, Events and Tourism at the University of Greenwich, and a Principal Lecturer in Tourism and Events. He carries out research into the political economy of tourism and events, as well as into issues of policy and governance affecting these industries.

Azizul Hassan is member of the Tourism Consultants Network of the UK Tourism Society. He is the editor of Tourism Marketing in Bangladesh: An Introduction (2020) and is co-editor of Tourism Events in Asia: Marketing and Development (2018).