The Emergent Strategy: And The Death of Strategic Planning

Great entrepreneurs and businessmen will agree that the most vibrant companies have not been built with plans and analysis but with courange and action. Yet, way too many companies are still trapped in strategic planning rituals. Uniqueness and distinctiveness, and certainly not improvement in a vacuum, is the true challenge of strategy. And this is not achieved through planning but is always discovered in an emergent way in the clash with the market. Many celebrated authors have hinted at the fallacy of strategic planning, but not until now had there been a strong alternative to practice true strategy. In his international best-seller, "The Emergent Strategy and the Death of Strategic Planning," Salazar distills the principles of the theory of the emergent strategy as an alternative theory that displaces traditional strategic planning. He teaches how companies can practice true strategy from an emergent identity, playing to win, and organizing themselves to become increasingly unique, not better. In the book, you will find eight fundamental principles for any powerful strategy exercise, which the author has tested after almost 30 years of practice in leading companies across several industries.