The book discusses new and emerging economic models, that respond to 'Pulling' and 'Pushing' forces. Today we are poised at an interesting juncture, with favourable conditions making it easier to be a sustainable organization acting as a ‘Pulling’ Force and the climate crisis, rise in social-economic equities thereby ‘Pushing’ for urgent action. The book analyses economic models that look at value propositions, creation and capture with ‘People, Planet and Profit’ deeply embedded in each stage of the value chain. The contributions bring out the interplay between new standards, evaluation frameworks, technology innovation and other emerging tools to show how they create a sustainable business. For this, they lean on learnings from successful sustainable businesses. Business leaders will find that this book provides deep insights on improving their existing sustainable practices, and speeding up the transition from linear to circular, narrow stakeholder drivento community driven. For prospective entrepreneurs the book provides the nudge needed to start up a sustainable enterprise. Students and researchers can benefit from real-life examples of how sustainable transformations unfold.
The book thus creates an easy guide for those willing to make the transition to sustainability, start a sustainable business and most of all, to motivate those who may not yet be convinced about the long-term sense of taking care of our people and our earth.
Jayati Talapatra teaches Business Sustainability to post-graduate students in leading Business Schools such as MDI Gurgaon and The Energy and Resource Institute (TERI) School of Advanced Studies, New Delhi, India. She completed her Masters in Business Studies from one of the top institutes in India, XLRI Jamshedpur. She worked in the field of organisation development, leadership development and change management in leading Fortune 500 companies for 15 years, and presently teaches and consults on business sustainability. She runs an eco-tourism organization that promotes citizen action for a more sustainable world. She is an independent researcher and her area of research is the role of consumers in influencing corporate sustainability decisions.
Nayan Mitra has over 20 years of diverse professional experience in academics, social & corporate sectors; Academic Council member & Science Board member in International Academic forums. She has edited books such as ‘Corporate Social Responsibility in India: Cases and Development after the Legal Mandate’ (2017); ‘Mandated Corporate Social Responsibility: Evidence from India’ (2019) & ‘Corporate Social Responsibility in Rising Economies: Fundamentals, Approaches and Case Studies’ with co-editor, Dr. Rene Schmidpeter and many scientific publications in the subject in peer reviewed international/ national journals/ books. Dr. Mitra was a recipient of the prestigious Author Award at the India CSR Leadership Summit three years in a row: 2017, 2018 and 2019; adjudged as one of the 25 most impactful CSR Leaders in India 2019 and many other international awards for her contribution to CSR and recognised as an Exceptional Woman of Excellence at the Women Economic Forum, 2019.
René Schmidpeter is founder of the M3TRIX Institute for Sustainable Business Transformation in Cologne. He holds Professorships at various universities and research centers in Europe, Asia and Australia. He is series editor for Springer’s CSR, Sustainability, Ethics and Governance books, and section editor of the Encyclopaedia of Corporate Social Responsibility (ECSR), editor of the Dictionary of Corporate Social Responsibility (DCSR) as well as Editor-in-Chief of the International Journal of CSR (Springer) and the Encyclopedia of Sustainable Management (ESM). His research and teaching activities focus on the management of Corporate Social Responsibility, international perspectives on CSR, social innovation and sustainable entrepreneurship as well as the relationship between business and society.
