This book makes a timely and highly stimulating contribution to the discourse on emerging-market multinationals, (EMNCs), as Foreign Direct Investment (FDI) in Europe from emerging countries (especially from the BRICs - Brazil, Russia, India, China) continues to grow in significance. Unsurprisingly, the emergence of EMNCs from emerging economies raises a wide range of challenges and opportunities for scholars, business professionals, and policymakers alike.

While explaining the sudden rise of these companies has become a major concern among scholars, we have very limited knowledge on drivers, motivations, strategies, and impact of these EMNCs in Europe and their policy implications. This volume provides fresh insights into EMNCs activities and their impact in Europe. The contributors argue that EMNCs combine various country specific advantages, existing firm-specific advantages (exploitation), and/or new FSAs (exploration) in their FDI, and that there is considerable heterogeneity across EMNCs, even those from the same southern economy.

Highlighting the importance of considering this divergent behaviour when implementing future European FDI policies, this book will be of interest to students and scholars of European Politics, International Political Economy, International Business and European Integration.

About the Author

Louis Brennan is a Fellow of Trinity College and a Professor within the School of Business at Trinity College Dublin where he teaches International Business and Global and Operations Strategy. He was formerly Director of the Institute for International Integration Studies at Trinity College Dublin. Louis is the proposer and Chair of EU COST Action IS0905 which encompassed a 26 nation research network addressing the emergence of non-triad MNEs and their impact on Europe.

Caner Bakir is Associate Professor of Political Science, with a special focus on political economy and public policy at Koc University, Istanbul. Caner is Associate Editor of Policy Sciences and Co-director of Center for Globalisation, Peace and Democratic Governance. His work relates to comparative institutional analysis and policy change. His research interests include varieties of national financial systems, the political economy of central banking, financial regulation and governance, Turkish multinationals and economic bureaucracies.

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