Emerging Markets: Lessons for Business Success andthe Outlook for Different Markets

The second edition of this successful Economist guide covers everything that businesses need to know in order to be successful in emerging markets. It uses real experiences of companies to illustrate how emerging markets work, how important they are, and the investing opportunities they have to offer. It shows the reader how to detect weaknesses in current emerging-market strategies and how to account for risk, corruption, and cultural boundaries.

Extensively updated and revised, the second edition is invaluable both for managers who are entering emerging markets for the first time and for those who are already operating in them.

Nenad Pacek and Daniel Thorniley run the Economist Corporate Network, which advises companies around the world, including Procter & Gamble, IBM, and Kellogg, on their emerging-market activities.