Emerging Markets : Strategies for Competing in the Global Value Chain

Language: English

Published by Kogan Page Jan 2021, 2021

1398695785 / 9781398695788

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies that can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation, cost reduction, and a heightened awareness of the risks and benefits. Packed with in-depth case studies of multinationals from both sides of emerging markets, including: Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA; Emerging Markets is essential reading for anyone looking to understand the new competitive landscape and how they can maximise the business opportunities available. Online supporting resources include lecture slides that align with each chapter.…

Seller Inventory # 9781398695788

Title
Emerging Markets : Strategies for Competing in the Global Value Chain
Author
Robert Grosse
Publisher
Kogan Page Jan 2021
Publication year
2021
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1398695785
ISBN 13
9781398695788
Item weight
654 grams
Dimensions
250x175x19 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.37US$ 50.62
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