Emotion by Design : Creative Leadership Lessons from a Life at Nike
Language: English
Published by Grand Central Publishing, 2022
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
US$ 6.91
Quantity: 3 available
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Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 49834665-6
- Title
- Emotion by Design : Creative Leadership Lessons from a Life at Nike
- Author
- Hoffman, Greg
- Publisher
- Grand Central Publishing
- Publication year
- 2022
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1538705591
- ISBN 13
- 9781538705599
- Item weight
- 1.052 pounds
- Dimensions
- N/A
"The branding lessons in Greg Hoffman’s Emotion By Design are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.” ―Daymond John, New York Times bestselling author and co-star of Shark Tank
In Emotion By Design, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion By Design is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:
- Creativity is a Team Sport
- Dare to be Remembered
- Leave a Legacy, Not Just a Memory
Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design.
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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