Emotion By Design: Creative Leadership Lessons from a Life at Nike
Language: English
Published by Twelve, 2022
- Hardcover
- Used
Seller: Zoom Books Company, Lynden, WA, U.S.A.Zoom Books Company
AbeBooks seller since December 19, 2022
Condition: Used - Very good
US$ 4.42
Quantity: 1 available
Add to basketItem description from seller
Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
Seller Inventory # ZBV.1538705591.VG
- Title
- Emotion By Design: Creative Leadership Lessons from a Life at Nike
- Author
- Hoffman, Greg
- Publisher
- Twelve
- Publication year
- 2022
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1538705591
- ISBN 13
- 9781538705599
"The branding lessons in Greg Hoffman’s Emotion By Design are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.” ―Daymond John, New York Times bestselling author and co-star of Shark Tank
In Emotion By Design, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion By Design is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:
- Creativity is a Team Sport
- Dare to be Remembered
- Leave a Legacy, Not Just a Memory
Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Zoom Books Company
Lynden, WA, U.S.A.
AbeBooks seller since December 19, 2022
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 2 to 6 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 4.99 |
Payment methods
Store description
Zoom Books Company operates as an online book store striving to provide top tier customer service. We respond to all inquiries and resolve any complaints in a timely manner. Thank you for shopping with us!
Specialty
Fiction/Non-Fiction, variesSeller's business information
Acirassi Books Ltd.
918 16th Ave NW, #25
Calgary, AB Canada T2M 0K3