Emotion By Design: Creative Leadership Lessons from a Life at Nike
Language: English
Published by Twelve, 2022
- Hardcover
- Used
Seller: Evergreen Goodwill, Seattle, WA, U.S.A.Evergreen Goodwill
AbeBooks seller since November 7, 2006
Condition: Used - Good
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- Title
- Emotion By Design: Creative Leadership Lessons from a Life at Nike
- Author
- Hoffman, Greg
- Publisher
- Twelve
- Publication year
- 2022
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1538705591
- ISBN 13
- 9781538705599
"The branding lessons in Greg Hoffman’s Emotion By Design are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.” ―Daymond John, New York Times bestselling author and co-star of Shark Tank
In Emotion By Design, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion By Design is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:
- Creativity is a Team Sport
- Dare to be Remembered
- Leave a Legacy, Not Just a Memory
Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design.
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Evergreen Goodwill
Seattle, WA, U.S.A.
AbeBooks seller since November 7, 2006
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