Emotion Marketing: The Hallmark Way of Winning Customers for Life

Scott Robinette; Claire Brand

ISBN 10: 0071375716 / ISBN 13: 9780071375719

Published by McGraw-Hill, 2001

About this Item

Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.

Seller Inventory # OTV.0071375716.VG

Bibliographic Details

• Title: Emotion Marketing: The Hallmark Way of Winning Customers for Life
• Publisher: McGraw-Hill
• Publication Date: 2001
• Language: English
• ISBN 10: 0071375716
• ISBN 13: 9780071375719
• Binding: Hardcover
• Condition: very_good

About this title

Synopsis

One of the oldest and most beloved brands in the world, Hallmark wrote the book on customer loyalty. To its millions of fiercely loyal customers world-wide, the Hallmark brand stands for much more than greeting it stands for the feelings of a lifetime, a continuity with the past, and a hope for the future. In Emotion Marketing (EM), Hallmark insiders reveal, for the first time, the original EM strategies behind their company's enduring success.