Emotion Marketing: The Hallmark Way of Winning Customers for Life
Language: English
Published by McGraw-Hill Education - Europe, 2001
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
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Condition: Used - Good
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Add to basketItem description from seller
Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.
Seller Inventory # CIN0071364145G
- Title
- Emotion Marketing: The Hallmark Way of Winning Customers for Life
- Author
- Scott Robinette
- Publisher
- McGraw-Hill Education - Europe
- Publication year
- 2001
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0071364145
- ISBN 13
- 9780071364140
This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
• How emotion works to cement customer loyalty
• The 3 Emotional E’s―Equity, Experience, and Energy
Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
"Synopsis" may belong to another edition of this title.
About the Author
Scott Robinette is President of the Hallmark Loyalty Marketing Group, a division of Hallmark Cards, Inc. dedicated to helping businesses build profitable customer relationships through relevant emotion-based communications.
For more information, visit www.emotion-marketing.com
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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