Neuware - Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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Bibliographic Details

Title: Emotion and Reason in Consumer Behavior
Publisher: Taylor & Francis Ltd (Sales) Jan 2006
Publication Date: 2006
Language: English
ISBN 10: 075067976X
ISBN 13: 9780750679763
Binding: Buch
Condition: Neu
Dimensions: 234 millimeters width by 162 millimeters height by 16 millimeters depth
Weight: 426 grams

About this title

Synopsis

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

About the Author

Arjun Chaudhuri

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AHA-BUCH GmbH
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