Emotional Design: Why We Love (or Hate) Everyday Things

Why attractive things work better―and other crucial insights into human-centered design.
 
“You'll never see housewares the same way again.”―Wired 

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his seminal book The Design of Everyday Things, Norman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives.  

From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you. 

Don Norman is Distinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego. He was an Apple Vice President, has been an advisor and board member for numerous companies, has received three lifetime achievement awards, and has three honorary degrees. His many books, including The Design of Everyday Things, have been translated into over 20 languages. He lives in San Diego, California.