Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers

Ingwer, M.

ISBN 10: 023034027X / ISBN 13: 9780230340275

Published by Springer, 2012

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Bibliographic Details

• Title: Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers
• Publisher: Springer
• Publication Date: 2012
• Language: English
• ISBN 10: 023034027X
• ISBN 13: 9780230340275
• Binding: Hardcover
• Condition: New
• Seller catalogs:
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About this title

Synopsis

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

About the Author

MARK INGWER Founder and managing partner of an international market research firm, Insight Consulting Group. His consulting work has been featured in Business Week, New York Times, Crain's, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Product Management Today, Marketing News, and Advertising Age. He is a former Adjunct Professor at Northwestern Kellogg School of Management, USA.