Synopsis
The alluring promise of the engagement industry, and indeed this book, is that engaged employees are more satisfied, committed, loyal, productive and profitable than their disengaged counterparts. As Croston says, A firm's ability to attract, motivate and retain talent is directly related to the level of engagement inside the business. In his book, the author presents a user-friendly roadmap to guide the first-time traveller. This roadmap is supported with insightful case histories that reveal the inner workings of major engagement programs. This is not a textbook, it as an informal, easy-to-read manual for leaders and executives who are setting out on their own engagement journey.
Review
If employee engagement is about one thing more than any other, it's about the quality of relationships inside an organization: between those at the very top and those at the very bottom, between managers and workers and, of course, between colleagues. When these relationships are strained, performance suffers. Conversely, when these relationships are harmonious, performance soars. High-quality relationships are a by-product of people choosing to adopt positive behaviors. A leader who motivates rather than manipulates, a manager who coaches instead of controls, a colleague who collaborates rather than competes. This can sound hopelessly idealistic, but it's not as simple as nice versus nasty. It's a choice between constructive or destructive behaviour, and it's indisputable which of those delivers the best result. The problem is, many executives have forgotten how to behave constructively; their focus has been on building revenue, not relationships. --Publisher
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