Empowering Employee Engagement: Reignite Commitment through Shared Responsibility

Employee engagement is in crisis. Recent research shows that only a fraction of employees are engaged and feel genuinely connected to their work, while high levels of disengagement quietly drain productivity, innovation, and morale. Empowering Employee Engagement confronts this problem head-on, revealing that engagement isn’t a perk or a program―it’s a shared responsibility.

This book explores the concept and measurement of the multidimensional nature of engagement―shaped by the company, leaders, teams, individual work, and customers. Drawing on global research and real-world examples, it shows how culture, trust, purpose, and growth opportunities intersect to determine whether employees thrive or withdraw.

Most importantly, the book redefines engagement as an individual choice, a team effort, and a leadership responsibility. Leaders must build conditions of mutual respect, recognition, and empowerment where people and teams want―and choose―to be engaged. Yet every employee also holds the key to their own engagement, choosing to bring passion, accountability, collaboration, and transformation to their work.

In a world of remote and hybrid work, quiet quitting, and AI-driven change, Empowering Employee Engagement offers a practical roadmap for individuals, leaders, and teams to reignite commitment, rebuild trust, and create workplaces globally where people choose to care―and perform―at their best for themselves, their company, and their customers.

Heikki Rinne, MBA, PhD, is the CEO and Co-Founder of Sitoumus LLC, a company focused on measuring and improving employee engagement. Heikki is a Board Member and Board Chair, former CEO, Business School Dean, and Business Professor with extensive global leadership, business, and academic experience.

Lasse Mitronen, D.Sc., is a Professor of Practice at the University of Tampere and previously at Aalto University School of Business. He combines academic insight with a rich background in corporate business planning and strategic development in retail companies, as well as board experience in various service and non-profit organizations.