End of the Line : The Rise and Fall of At&t
Language: English
Published by Free Press, 2008
- Softcover
- Used

Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Title
- End of the Line : The Rise and Fall of At&t
- Author
- Cauley, Leslie
- Publisher
- Free Press
- Publication year
- 2008
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1439123098
- ISBN 13
- 9781439123096
Veteran telecom journalist Leslie Cauley pursued the story for over a decade and witnessed the entire debacle. At The Wall Street Journal and at USA Today, she has earned a reputation for aggressive investigation of the numerous industry shake-ups -- none more dramatic than AT&T's headlong plunge as it misguidedly attempted to become a broadband leader. Cauley gained access to current and former AT&T executives, boardmembers, and other insiders. Filled with new and controversial material and peopled by a cast of characters worthy of a Shakespearean drama, this is the first book to chronicle this riveting tale.
Up through the late 1990s, AT&T -- tough, innovative, resourceful -- seemed infallible. For industry insiders and for the general public, it loomed as an emblem of American business prowess and, even more, of the American Dream fulfilled. End of the Line is an unprecedented account of the ruin of an icon and one of the shattering corporate events of our time.
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GreatBookPricesUK
Woodford Green, United Kingdom
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