: Este libro narra la historia del declive de Rover, una marca brit�nica con una gran tradici�n. Los autores analizan los errores que llevaron a su ca�da, incluyendo batallas de egos entre ejecutivos, luchas internas en los sindicatos, problemas en la sala de juntas y promesas incumplidas. Se revela d�nde se cometieron los errores y qui�n fue el responsable, contando una historia que marc� el fin de una era para la industria brit�nica. EAN: 9780273706533 Tipo: Libros Categor�a: Negocios y Econom�a|Historia T�tulo: End of the Road: The True Story of the Downfall of Rover Autor: Chris Brady| Andrew Lorenz Editorial: Pearson Education, Limited Idioma: en P�ginas: 256 Formato: tapa blanda.

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Bibliographic Details

Title: End of the Road: The True Story of the Downfall of Rover
Publisher: Pearson P T R
Publication Date: 2005
Language: English
ISBN 10: 0273706535
ISBN 13: 9780273706533
Binding: Soft cover
Condition: Muy bueno

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Synopsis

Presents a story of a doomed merger, battles of executive egos, union in-fighting, boardroom bloodshed and broken promises. This book reveals where the errors were made, who was to blame, and along the way tells a story of the events that will go down in history as the end of an era for industrial Britain.

About the Author

Andrew Lorenz, former Business Editor of The Sunday Times, is now a Managing Director of Financial Dynamics, the Business Communications group.

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