Ends Game : How Smart Companies Stop Selling Products and Start Delivering Value
Bertini, Marco; Koenigsberg, Oded
Language: English
Published by The MIT Press, 2022
- Softcover
- New
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Title
- Ends Game : How Smart Companies Stop Selling Products and Start Delivering Value
- Author
- Bertini, Marco; Koenigsberg, Oded
- Publisher
- The MIT Press
- Publication year
- 2022
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0262542773
- ISBN 13
- 9780262542777
- Series
- Book 6 of 25: Management on the Cutting Edge
The seventh book in the Management on the Cutting Edge series—for business professionals looking to do deliver excellent customer service while maximizing value and revenue.
Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They examine companies such as:
• Dollar Shave Club
• Rent the Runway
• Netflix
• Spotify
• Michelin
• Adobe
• Pearson
• And many more!
They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.
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About the Author
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GreatBookPricesUK
Woodford Green, United Kingdom
AbeBooks seller since January 28, 2020
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