Energized Cybersecurity Culture: A Marketing Approach to Build Excitement and Increase Participation in Your Security Awareness Program

Discover a new approach to developing a highly engaging and effective cybersecurity awareness program.

Energized Cybersecurity Culture explores the development of a cybersecurity awareness training program from a marketing perspective. The human element is often an overlooked component in the organization’s security stack, but with the proper motivation and training, it can significantly impact the organization’s defenses. Learn how incorporating marketing techniques can build excitement for the security awareness training program, thereby improving employee participation and strengthening the overall cybersecurity culture. Explore methods for developing an engaging training program that stimulates and challenges employees to advance their skills. Conceive promotional campaigns that encourage employees to be actively involved in protecting the organization’s digital assets. Develop meaningful metrics to analyze employee performance and the organization's overall adoption of its cybersecurity culture. This book addresses many topics to promote, develop, and optimize the organization’s cybersecurity culture by encouraging strong participation in the security awareness training program.