Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Language: English
Published by Wiley, 2010
- Hardcover
- Used
Seller: More Than Words, Waltham, MA, U.S.A.More Than Words
AbeBooks seller since November 30, 2010
Condition: Used - Good
US$ 1.26
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- Title
- Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
- Author
- Solis, Brian
- Publisher
- Wiley
- Publication year
- 2010
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470571098
- ISBN 13
- 9780470571095
Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.
Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.
- Introduces you to the psychology, behavior, and influence of the new social consumer
- Shows how to define and measure the success of your social media campaigns for the short and long term
- Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter
- Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media
Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
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More Than Words
Waltham, MA, U.S.A.
AbeBooks seller since November 30, 2010
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More Than Words (MTW) is a social enterprise that empowers youth who are in the foster care system, court involved, homeless, or out of school to take charge of their lives by taking charge of a business. By working as a team to manage their own retail and online used book business, café, and community space, youth develop the employment skills, leadership, and self-confidence they need to successfully transition to adulthood.
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