Engaging Diverse College Alumni : The Essential Guide to Fundraising

Language: English

Published by Taylor & Francis Ltd Feb 2013, 2013

0415892740 / 9780415892742

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Winner of the 2014 CASE Warwick Award for Outstanding Research on Alumni Relations and Institutional Advancement Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a 'one size fits all' approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and offers concrete suggestions for engaging these populations, including best practices as well as approaches to avoid. This practical guide includes: A Comprehensive Overview of Diverse Cultures-use of secondary sources, interviews, and quantitative data to explore the history, motivations, and trends of Latino, African American, Native American, and Asian American and Pacific Islander communities.Practical Recommendations-data-based recommendations and examples integrated throughout the chapters, including 'Strategies at a Glance' for quick reference. Best Practices and Innovative Approaches-interviews with advancement staff and alumni of color, an entire chapter outlining successful innovative fundraising programs, and a chapter on common pitfalls to avoid. Both newcomers and seasoned fundraising professionals will find this book to be a compelling and in-depth guide to engaging diverse college alumni.

Seller Inventory # 9780415892742

Title
Engaging Diverse College Alumni : The Essential Guide to Fundraising
Author
Marybeth (Rutgers University Gasman
Publisher
Taylor & Francis Ltd Feb 2013
Publication year
2013
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0415892740
ISBN 13
9780415892742
Item weight
490 grams
Dimensions
198x129x0 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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