Engaging Employees Through Strategic Communication : Skills, Strategies and Tactics

The second edition of this text introduces key concepts, tools, strategies, measurement and reporting approaches for readers interested in pursuing entry or growth in internal/employee communication, change communications and employee engagement.

The book covers best practices in industry and practical theory and features case studies sourced from leading public relations and business communication organizations. It provides insights into the tools necessary to evaluate the impact of successful employee communications campaigns. This second edition’s updates include new chapters on artificial intelligence and crisis communications through the lens of employee communication, new case studies, new biographies and updated approaches to topics like DEI communications and change communications.

This book is essential reading for undergraduate and graduate students, academics, and practitioners in the fields of internal, corporate and employee communication.

New to this edition, supporting online resources are available: test and quiz questions, discussion topics and slide decks for each chapter. Please visit www.routledge.com/9781041048305.

Mark Dollins is President of North Star Communications Consulting, USA.

Jon Stemmle is a Professor of Strategic Communication in the Missouri School of Journalism at the University of Missouri, USA.