Engaging Generation Z: Supporting College-Bound Students with Intelligent Mobile Messaging

Student recruitment for higher education has evolved from the days of glossy brochures. As technology advances, generations change, and so must the way institutions interact with them. Take Generation Z. Born after the Millennials into the most technology-rich era in history, they’re now entering high school and college. If universities hope to remain competitive in recruiting and retaining this generation, game-changing tactics are required. Written from the front lines by education-industry veterans, Engaging Generation Z explains what educators, college administrators, and youth-focused organizations can do to meet these students on their own turf. The authors share insight on Gen Zers, including their interest in mobile platforms, highly personalized interactions, immediate real-time responses, and more. They also examine the benefits that artificial intelligence tools can have on enrollment and retention metrics. Engaging Generation Z offers the tools and strategies to help colleges embrace this new frontier and stay ahead of the curve.

"Innovative and enterprising, AdmitHub is championing the adoption of artificial intelligence to provide better student services in higher education!"
Clark V. Brigger, Assistant Vice President for Undergraduate Education and Executive Director for Undergraduate Admissions, Pennsylvania State University

"The means of communication in today's world are more robust than ever, yet reaching our students is more challenging than ever. AdmitHub understands how students communicate, and their cutting-edge technology and innovative thinking will undoubtedly cause us all to rethink how we communicate with our students."
Mike Knox, Vice President for Student Affairs, West Texas A&M University

"Enrollment managers and admissions staff are always at least half a generation removed from the students they're working with (and oftentimes, more). Keeping up with changing trends and preferences among the new recruits is always a challenge, but Kirk Daulerio's work provides valuable insight for anyone in the profession."
Jon Boeckenstedt, Associate Vice President, Enrollment Management and Marketing, DePaul University

"AdmitHub allows universities to deliver a personalized student journey by what I refer to as "automating with personality." I believe the technology they are developing will become essential for universities to thrive as more Generation Z students navigate their way into higher education."
Breanna Edwards, Director of Student Life, University of the West of Scotland

"With texting being today's preferred communication medium, AdmitHub's leading-edge service has been greatly instrumental in optimizing our connectivity to prospective students throughout the enrollment funnel."
Cornell LeSane, Vice President for Enrollment and Dean of Admissions, Allegheny College

"If you are an admission professional looking for an in-depth look at how best to engage with Generation Z as part of the college selection process, you should look no further than this book. Daulerio and his AdmitHub team are on the cutting edge of how best to reach this next generation of applicants. This should be required reading for every VP of Enrollment looking to improve their enrollment communication plan."
Eric Nichols, Vice President for Enrollment and Dean of Admission, Saint Anselm College

"AdmitHub is the undisputed leader in connecting with today's tech-savvy college-bound students and provides educators with the time and flexibility to focus on their most pressing issues."
Daniel Blednick, Director of College Guidance, The TEAK Fellowship