Engaging Public Relations: A Creative Planning Approach
Language: English
Published by Kendall Hunt Publishing, 2015
- Softcover
- Used
Seller: Bulrushed Books, Moscow, ID, U.S.A.Bulrushed Books
AbeBooks seller since December 18, 2020
Condition: Used - Fair
US$ 71.75
Quantity: 1 available
Add to basketItem description from seller
SHIPS FAST. RESCUED + REPAIRED. Features a small coffee mishap, plus a reinforced binding, secured cover, and light annotations or highlighting-a durable, fully readable working copy brought back to life at a great value by our Book Sustainability Project. No access codes or CDs.
Seller Inventory # #203A-0053
- Title
- Engaging Public Relations: A Creative Planning Approach
- Author
- Bruce L Smith; Charles O Kaufman
- Publisher
- Kendall Hunt Publishing
- Publication year
- 2015
- Condition
- Acceptable
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1465266739
- ISBN 13
- 9781465266736
- Edition
- 4th Edition
Engaging Public Relations: A Creative Planning Approach makes public relations exciting and engaging for your students!
Written by an author with diverse media experiences, this text makes public relations relevant and practical in today’s fast-changing media environment.
Engaging Public Relations: A Creative Planning Approach introduces the reader to the important facts of public relations history, theory, vocabulary, and professional practice by engaging him/her in the creation of a public relations plan that brings the concepts to life.
Engaging Public Relations: A Creative Planning Approach:
- Features a chapter dedicated to Strategic Communication Planning. Written in a flexible format, the publication discusses several different planning formats, including the popular RPIE plan that public relations professionals commonly use today.
- Features dedicated chapters addressing legal issues for PR practitioners, formal planning, and creative problem solving training – essential life skills with which most students have little or no prior experience.
- Is student friendly! The publication includes links to online supplemental resources, review questions, references, worksheets to guide the students, comprehensive glossary to reinforce concepts learned.
- Includes real-world examples of crisis communication such as the BP Oil spill and the Boston Marathon Bombing.
"Synopsis" may belong to another edition of this title.
Bulrushed Books
Moscow, ID, U.S.A.
AbeBooks seller since December 18, 2020
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 8.98 | US$ 18.98 |
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Store description
Bulrushed Books is a grassroots textbook repair and resale company in the beautiful Palouse region of the Pacific Northwest. We work exclusively with US-based book companies and ship to customers nation-wide. Our story stretches far beyond where we are now, but the core of this journey has always remained the same: we love used books.
Specialty
Various used booksSeller's business information
Bulrushed Books
1430 South Main Street
MOSCOW, ID U.S.A. 83843
Terms of sale
Bulrushed Books is a used book company that rebuilds our books to give them a longer life. Here is what you can expect from our company:
*All books purchased through us can be rerturned for any reason within 30 days of your puchase.
*All unopened Access Codes can be returned within 30 days of your purchase.
*We do not guarantee availability of orders if the order remains in pending status for more than 24 hours.
If you have any questions or concerns, please let us know and we will get back to you.
Best regards,
Bulrushed Books
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*We ship every item the same or next business day.
*All shipping based on true weight of the book.
*Orders over $100.00 USD will ship expidited with signature confirmation.