Engaging Public Relations: A Creative Planning Approach
Language: English
Published by Kendall Hunt Publishing, 2012
- Softcover
- Used
Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red
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Condition: Used - Good
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- Title
- Engaging Public Relations: A Creative Planning Approach
- Author
- Gilbert Martinez,Charles O Kaufman,Bruce L Smith
- Publisher
- Kendall Hunt Publishing
- Publication year
- 2012
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1465202366
- ISBN 13
- 9781465202369
- Edition
- 3rd Edition
Engaging Public Relations: A Creative Planning Approach makes public relations exciting and engaging for your students!
Written by an author with diverse media experiences, this text makes public relations relevant and practical in today’s fast-changing media environment.
Engaging Public Relations: A Creative Planning Approach introduces the reader to the important facts of public relations history, theory, vocabulary, and professional practice by engaging him/her in the creation of a public relations plan that brings the concepts to life.
Engaging Public Relations: A Creative Planning Approach:
- Features a chapter dedicated to Strategic Communication Planning. Written in a flexible format, the publication discusses several different planning formats, including the popular RPIE plan that public relations professionals commonly use today.
- Features dedicated chapters addressing legal issues for PR practitioners, formal planning, and creative problem solving training – essential life skills with which most students have little or no prior experience.
- Is student friendly! The publication includes links to online supplemental resources, review questions, references, worksheets to guide the students, comprehensive glossary to reinforce concepts learned.
- Includes real-world examples of crisis communication such as the BP Oil spill and the Boston Marathon Bombing.
"Synopsis" may belong to another edition of this title.
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