Engaging Public Relations: A Creative Planning Approach
Language: English
Published by Kendall Hunt Publishing, 2012
- Softcover
- Used
Seller: Textbook Bookie, Little Rock, AR, U.S.A.Textbook Bookie
AbeBooks seller since October 5, 2026
Condition: Used - Fair
US$ 28.49
Quantity: 1 available
Add to basketItem description from seller
Book in Fair condition.
Seller Inventory # 9781465202369-acceptable
- Title
- Engaging Public Relations: A Creative Planning Approach
- Author
- Bruce L Smith, Charles O Kaufman, Gilbert Martinez
- Publisher
- Kendall Hunt Publishing
- Publication year
- 2012
- Condition
- Fair
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1465202366
- ISBN 13
- 9781465202369
- Edition
- 3rd Edition
Engaging Public Relations: A Creative Planning Approach makes public relations exciting and engaging for your students!
Written by an author with diverse media experiences, this text makes public relations relevant and practical in today’s fast-changing media environment.
Engaging Public Relations: A Creative Planning Approach introduces the reader to the important facts of public relations history, theory, vocabulary, and professional practice by engaging him/her in the creation of a public relations plan that brings the concepts to life.
Engaging Public Relations: A Creative Planning Approach:
- Features a chapter dedicated to Strategic Communication Planning. Written in a flexible format, the publication discusses several different planning formats, including the popular RPIE plan that public relations professionals commonly use today.
- Features dedicated chapters addressing legal issues for PR practitioners, formal planning, and creative problem solving training – essential life skills with which most students have little or no prior experience.
- Is student friendly! The publication includes links to online supplemental resources, review questions, references, worksheets to guide the students, comprehensive glossary to reinforce concepts learned.
- Includes real-world examples of crisis communication such as the BP Oil spill and the Boston Marathon Bombing.
"Synopsis" may belong to another edition of this title.
Textbook Bookie
Little Rock, AR, U.S.A.
AbeBooks seller since October 5, 2026
Shipping rates within U.S.A.
| Item | 7 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 4.25 | US$ 7.00 |
Payment methods
Store description
Your trusted source for textbooks for nearly 28 years. Since 1998, Textbook Bookie and its affiliates have provided quality new and used textbooks at affordable prices. We take pride in accurate listings, fast shipping, and friendly, dependable customer service. Orders received before 12 PM CT ship the same business day. Orders received after 12 PM may ship the same day but are not guaranteed to ship until the next business day. If you have any questions or concerns with your order, please contact us through AbeBooks. We’re always happy to help! Thank you for choosing Textbook Bookie and its affiliates!…
Specialty
TextbooksSeller's business information
Textbook Bookie
AR, U.S.A.
Terms of sale
We have a 14 day return policy. The return must be postmarked within 14 days of the delivery date. If you are unable to have the item postmarked within 14 days of the delivery date, please contact us for further information. Once the item has been returned, we will initiate an item-only refund (shipping costs are non- refundable). The item must be returned in the same condition as it was advertised. Please contact us prior to returning the item if the condition of the item received is not the same as the condition advertised. Items returned to other locations other then the one specified below will be subject to additional restocking fees. Items not postmarked within 14 days of delivery and received back in store during this time will also be subject to additional restocking fees. Please use Media Mail Shipping and obtain return tracking on all items being shipped back for return. Please do not mark the item "Return or Sender" or "Refuse." Please return the item to the address on the returns information for AbeBooks. If you have any questions regarding this return policy, please contact us prior to returning the item. Thank you for your understanding. Textbook Bookie 316 N 10th Street Arkadelphia AR 71293 870-246-2181 textbookbookie@texastext.net Customer Service Manager: Krystin
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.