Title: Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur, 2nd Ed
Publisher: Professional Publications, Inc.
Publication Date: 2003
Language: English
ISBN 10: 1888577916
ISBN 13: 9781888577914
Binding: Paperback
Edition: 2nd Edition
Condition: Very Good
Dust Jacket Condition: No Jacket

About this title

Synopsis

Thinking of starting your own business in high-tech? Do yourself a huge favor by reading this book first. The authors, both veterans of many start-ups, address topics vital to your start-up success, such as:

Finding start-up opportunities
Leaving your current employer but keeping your ideas
Protecting your intellectual property
Managing the five critical elements of a successful start-up
Securing start-up financing
Dealing successfully with venture capitalists
Writing a winning business plan
Creating a management team
Handling employment and compensation--who to hire and how to pay them
Avoiding the most common mistakes entrepreneurs make
Understanding company valuation and exit strategies

James Swanson and Michael Baird lay out all the basic concepts clearly, step by step. They demystify the start-up process with frank advice, insiders' tips, and "been there" examples. On-point case studies show you what to do--and what to avoid. An expanded list of resources steers you to help when you need it. You'll learn what it takes for you to create and manage a start-up, and the personal characteristics required to be successful in your new venture.

In good economies and bad, entrepreneurs will continue to lead the way to new markets, new ventures, and new technologies. With this comprehensive new guide, you have a great start to start-up success!

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About the Author

Co-authors James Swanson and Michael Baird are founders of the Los Altos Incubator (firstonline.com), where aspiring entrepreneurs can seek expert advice. Swanson has more than 25 years of Silicon Valley business experience. He holds an SB degree from MIT and MBA and JD degrees from Stanford University. Baird has spent 30 years in high-tech executive engineering and marketing management. He earned an MBA and a PhD in information and computer science from Georgia Tech.

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