Thinking of starting your own business in high-tech? Do yourself a huge favor by reading this book first. The authors, both veterans of many start-ups, address topics vital to your start-up success, such as:

Finding start-up opportunities
Leaving your current employer but keeping your ideas
Protecting your intellectual property
Managing the five critical elements of a successful start-up
Securing start-up financing
Dealing successfully with venture capitalists
Writing a winning business plan
Creating a management team
Handling employment and compensation--who to hire and how to pay them
Avoiding the most common mistakes entrepreneurs make
Understanding company valuation and exit strategies

James Swanson and Michael Baird lay out all the basic concepts clearly, step by step. They demystify the start-up process with frank advice, insiders' tips, and "been there" examples. On-point case studies show you what to do--and what to avoid. An expanded list of resources steers you to help when you need it. You'll learn what it takes for you to create and manage a start-up, and the personal characteristics required to be successful in your new venture.

In good economies and bad, entrepreneurs will continue to lead the way to new markets, new ventures, and new technologies. With this comprehensive new guide, you have a great start to start-up success!

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Since 1975 more than 2 million people preparing for their engineering, surveying, architecture, LEED�, interior design, and landscape architecture exams have entrusted their exam prep to PPI. For more information, visit us at www.ppi2pass.com.

About the Author

Co-authors James Swanson and Michael Baird are founders of the Los Altos Incubator (firstonline.com), where aspiring entrepreneurs can seek expert advice. Swanson has more than 25 years of Silicon Valley business experience. He holds an SB degree from MIT and MBA and JD degrees from Stanford University. Baird has spent 30 years in high-tech executive engineering and marketing management. He earned an MBA and a PhD in information and computer science from Georgia Tech.

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