English & Trade: Effect of Linguistic Distance

Language: English

Published by LAP LAMBERT Academic Publishing Jun 2016, 2016

3659914150 / 9783659914157

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Trade flow has always been synonymous to language flow. The global economy is in the hands of the global language. English has long become the lingua franca of the globalizing economy, and this book 'English & Trade: Effect of Linguistic Distance' sets out to investigate how international trade are prepared to meet the linguistic requirements imposed on them by global business. This book focuses on investigating how well international trade of economies present themselves in their corporate literature and on the internet, which instruments from the wide-ranging selection of marketing tools they apply for communicating with international markets and how the linguistic quality of their international market communications can be assessed. The objective is to provide economies is follow English as a recognized language with a tool to maximize the effects of their international communication efforts based on the analysis of the current state of the art and on the evaluation of previous studies in this field. 92 pp. Englisch.

Seller Inventory # 9783659914157

Title
English & Trade: Effect of Linguistic Distance
Author
Krishnaveer Abhishek Challa
Publisher
LAP LAMBERT Academic Publishing Jun 2016
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659914150
ISBN 13
9783659914157
Item weight
155 grams
Dimensions
220x150x6 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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First itemUS$ 26.74US$ 26.74
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BuchWeltWeit Ludwig Meier e.K.

Germany