Enhanced Interviews: Creative Approaches to Qualitative Research Interviewing (Creative Research Methods in Practice)

This accessible and practical guide equips researchers with innovative techniques to enhance interview-based research. From incorporating objects, documents and sensory prompts to choosing the optimal format, it introduces creative strategies for generating more meaningful, credible data that centres the participant in every interaction.

Maged Zakher is Faculty Lead for Learning and Teaching and Senior Lecturer in Cross-Cultural Management at the University of Northampton.

Hoda Wassif is Associate Professor of Medical and Dental Education at the University of Bedfordshire and Joint Lead of the Faculty of Research and Knowledge Exchange at the Buckinghamshire Health & Social Care Academy.