Enhancing Brand Image to Drive Customer Engagement in the Electric Vehicle Car Market
Language: English
Published by Grin Verlag, 2025
- Softcover
- New
Seller: Biblios, frankfurt am main, hessen, GermanyBiblios
4-star seller
AbeBooks seller since September 10, 2024
Softcover
Condition: New
US$ 86.25
US$ 11.15 shipping
Ships from Germany to U.S.A.
Quantity: 4 available
Add to basketFree 30-day returns
Item description from seller
PRINT ON DEMAND.
Seller Inventory # 18404830298
- Title
- Enhancing Brand Image to Drive Customer Engagement in the Electric Vehicle Car Market
- Author
- Arul Jothi, M; Radhika, P Y; Anitha, N
- Publisher
- Grin Verlag
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3389129871
- ISBN 13
- 9783389129876
Research Paper (undergraduate) from the year 2024 in the subject Business economics - Market research, grade: A, course: B.Com. International Accounting and Finance, language: English, abstract: The rapid expansion of the electric vehicle (EV) market in India, driven by environmental concerns, government incentives, and technological advancements, has intensified competition among manufacturers. In this evolving landscape, brand image plays a crucial role in fostering customer engagement and loyalty. This study explores the impact of brand image on customer engagement in the EV market, with a specific focus on Tata Motors' operations in Hyderabad. A quantitative research approach was employed, utilizing structured questionnaires to collect primary data from 101 respondents. The study examines key factors influencing customer preferences, including affordability, technological advancements, financial incentives, and charging infrastructure.
"Synopsis" may belong to another edition of this title.
Biblios
frankfurt am main, hessen, Germany
4-star seller
AbeBooks seller since September 10, 2024
Shipping rates from Germany to U.S.A.
| Item | 25 to 45 business days | 8 to 14 business days |
|---|---|---|
| First item | US$ 11.15 | US$ 20.95 |
Payment methods
Store description
We carry a wide selection of books from South Asia, United States, UK.
Specialty
new books imported from india, uk, usaSeller's business information
Readingos GmbH
Kaiserstraße 47
Frankfurt am Main, Germany 60329
Shipping terms
To ensure faster delivery, books may be shipped from any of the following locations Germany, the United Kingdom (UK), the United States (US), based on the buyer's address and product availability.