Enhancing the Competitiveness of Indian MSMEs through Innovation

Language: English

Published by LAP LAMBERT Academic Publishing Feb 2018, 2018

6135802739 / 9786135802733

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing is a strategy aimed at achieving excellence in organisations. Marketing deals with the pricing, selling and distribution of a product. Using this strategy, a business unit can improve its market share for current products through market saturation and penetration, or develop new products for existing markets. Top management in Indian organizations though recognizes the importance of Marketing; paradoxically devote little time and effort to it. In the light of the ongoing liberalization process, there is an inherent need to change this trend. Strategy primarily deals with issues of long-term implications. In recent years, business organizations have gained the power to predict the future with reasonable accuracy using various performance management systems and harnessing the tremendous increases in computing power and communication technology. With this power, they can exploit the potential of the emerging scenarios. Most Indian MSMEs are either unaware of the power of these strategic frame works or do not show any inclination to use them for Marketing and Innovation. Here is an attempt to make use of both effectively. 192 pp. Englisch.…

Seller Inventory # 9786135802733

Title
Enhancing the Competitiveness of Indian MSMEs through Innovation
Author
Lohith C. P.
Publisher
LAP LAMBERT Academic Publishing Feb 2018
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6135802739
ISBN 13
9786135802733
Item weight
304 grams
Dimensions
220x150x12 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First itemUS$ 25.76US$ 25.76
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BuchWeltWeit Ludwig Meier e.K.

Germany