Enhancing the Managerial DNA of Your Small Business

While the desire to start a business has long been a pillar of the American dream, the reality is that many entrepreneurs begin their businesses with no business training; and, sadly, many fall victim to barely being able to make the business work (or even business failure) due to a lack of business knowledge and skills. Of course, knowing business basics before starting the business would be the best approach, but what about those business owners who have already begun their ventures? For those wanting to start businesses as well as those who already have, this book will seek to serve as an executive guide that will concisely fill in the gaps in business knowledge that are essential to making a business successful. The book will focus on five key areas that a business owner needs to understand, in order to effectively manage the venture. Those areas are: strategic planning, entrepreneurial finance, entrepreneurial marketing, cash flow management, and cost control. The book will also include brief bonus coverage of important topics such as break-even analysis, legal structures, and intellectual property.

Charlotte, NC; Professor of management and former chair of the Department of Business Administration and Economics; Johnson C. Smith University