Enjoy the Ride: Timeless Principles for Building a Successful Business and Family

What is success? Is it available to everyone? Does it come at a cost? These are just some of the questions Fritz Grupe explores as he reflects on his journey to becoming a nationally recognized leader in real estate development, a California farmer, and a member of the U.S. Equestrian Team.

In ENJOY THE RIDE, he shows how the same principles that form the basis for personal happiness—having a strong faith, a commitment to health, and rich relationships with family, friends, and business partners—create the foundation for professional success and build resilience in the face of failure.

Through engaging anecdotes—ranging from his first business selling eggs at nine years old, to developing his first master-planned community at the age of twenty-eight, to competing at the Equestrian World Games at the age of sixty-eight, and much more—Grupe shows that true satisfaction lies in achieving not achievement and shares his guidance for those looking to reach their goals—and enjoy the ride along the way.

Greenlaw "Fritz" Grupe Jr., is chairman and founder of The Grupe Company of Stockton, California. Since 1966, it has created twenty-three master-planned communities in ten states, 14,000 apartments, and developed in excess of seven million square feet of office, commercial, and storage space. A graduate of the University of California at Berkeley, Grupe is a past president of the Urban Land Institute, past chairman of the Northern California and Golden Gate Chapters of the Young Presidents' Organization, and he has been inducted into the distinguished California Homebuilding Foundation's Hall of Fame. He is a large California agriculturalist, growing wine grapes, apples, cherries, olives, and walnuts and raising cattle. For twenty years, he was an international competitor in the equestrian sport of Combined Driving. Taking up the sport at the age of sixty, he became the first person to claim the United States Equestrian Federation's National Championship title for both Single and Pairs Driving. Fritz and Phyllis, his wife of fifty-nine years, have four children, twenty grandchildren, and three great-grandchildren.