Enron: The Rise and Fall

Loren Fox

ISBN 10: 0471237604 / ISBN 13: 9780471237600

Published by Wiley, 2002

About this Item

: En este libro, el periodista de investigación Loren Fox ofrece un análisis profundo del ascenso meteórico de Enron, considerada por Wall Street y los medios como el epítome de la innovación, y su espectacular caída en desgracia. Fox examina cómo ocurrió la mayor quiebra corporativa en la historia empresarial estadounidense, por qué durante tanto tiempo nadie (excepto unos pocos iluminados) la vio venir y cuál será su impacto en los mercados financieros, la economía estadounidense, la política energética estadounidense y el público en los años venideros. Con acceso a muchos expertos de la empresa, el relato de Fox ofrece una visión general de la cultura corporativa y el modelo de negocio que condujeron al éxito y al desastroso fracaso de Enron. La historia de Enron resonará en los mercados financieros y energéticos mundiales, así como en los tribunales penales y civiles durante años. Llena de todos los elementos de un thriller clásico: escándalo, contabilidad deshonesta, codicia personal, contribuciones de campaña cuestionables, suicidio, Enron captura la esencia de una empresa que fue demasiado lejos demasiado rápido. EAN: 9780471237600 Tipo: Libros Categoría: Negocios y Economía|Historia Título: Enron: The Rise and Fall Autor: Loren Fox Idioma: en Páginas: 392 Formato: tapa dura.

Seller Inventory # Happ-2026-07-08-6afe2ff0

Bibliographic Details

• Title: Enron: The Rise and Fall
• Publisher: Wiley
• Publication Date: 2002
• Language: English
• ISBN 10: 0471237604
• ISBN 13: 9780471237600
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

"I'd say you were a carnival barker, except that wouldn't be fair tocarnival barkers. A carnie will at least tell you up front that he's running a shell game. You, Mr. Lay, were running what purported to be the seventh largest corporation in America."-Senator Peter Fitzgerald (R-IL) to Enron CEO Kenneth Lay, Senate Commerce Science & Transportation's Subcommittee, Hearing on Enron, 2/12/02
The speed of Enron's rise and fall is truly astonishing and perhaps the single most important story of corporate failure in the twenty-first century. In Enron investigative journalist Loren Fox promises readers nothing short of the most compelling and insightful investigation into Enron's meteoric ascent-regarded by Wall Street and the media as the epitome of innovation-and its spectacular fall from grace. In a lively and authoritative manner, Fox discusses how the biggest corporate bankruptcy in American business history happened, why for so long no one (except for an enlightened few) saw it coming, and what its impact will be on financial markets, the U.S. economy, U.S. energy policy, and the public for years to come. With access to many company insiders, Fox's intriguing account of this corporate debacle also provides an overview of the corporate culture and business model that led to Enron's high-flying success and disastrous failure. The story of Enron is one that will reverberate in global financial and energy markets as well as in criminal and civil courts for years to come. Rife with all the elements of a classic thriller-scandal, dishonest accounting, personal greed, questionable campaign contributions, suicide-Enron captures the essence of a company that went too far too fast.

About the Author

LOREN FOX is a former senior editor at Business 2.0, the award-winning business magazine, and a leading authority on business strategy. Previously, Fox was finance editor of Upside magazine. He also spent five and one-half years as editor and reporter for Dow Jones News Service, where he covered the energy industry and Enron. His work has appeared in The Wall Street Journal, Barron's, Salon.com, and other media.