Enterprise in Action 3rd Edition: An Introduction to Entrepreneurship in an Irish Context

This third expanded and updated edition of Enterprise in Action offers a comprehensive introduction to entrepreneurship in an Irish context. Aimed at both students and potential entrepreneurs, it offers motivation and example through profiles of well-known Irish entrepreneurs, before providing guidance on start-up and growth strategies, finance, internationalisation, creativity and technology transfer.

"This book is easy to read. For those of you who already know that you want to run your own business, Enterprise in Action will be a valuable companion. For those of you who wonder if you have 'the calling', read the book. It could be the best few hours you will ever spend." - John J Teeling, founder, Cooley Distillery plc - from the Foreword.

Dr. Colm O'Gorman is Professor of Entrepreneurship at DCU Business School.

Dr. James Cunningham is a senior lecturer in strategy management at the Department of Management, Executive MBA Programme Director and a Research Fellow at the Centre for Innovation & Structural Change at the J.E. Cairnes Graduate School of Business & Public Policy at the National University of Ireland, Galway.