Enterprise Marketing Management: The New Science of Marketing
Language: English
Published by Wiley, 2003
- Hardcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Condition: Used - As new
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Add to basketItem description from seller
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Seller Inventory # G0471267724I2N00
- Title
- Enterprise Marketing Management: The New Science of Marketing
- Author
- Sutton, Dave; Klein, Tom
- Publisher
- Wiley
- Publication year
- 2003
- Condition
- As New
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471267724
- ISBN 13
- 9780471267720
- Item weight
- 1.05 pounds
Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.
Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.
"Synopsis" may belong to another edition of this title.
About the Author
TOM KLEIN is a Principal Consultant at Zyman Marketing Group. By combining experience at well-known brand marketing companies such as Nabisco and Chanel with hands-on experience in every major information technology innovation over the past decade, he has a unique perspective on how to enable marketing with the power of enterprise information. He is a frequent speaker and contributor to marketing and technology publications.
"About the title" may belong to another edition of this title.
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