Enterprise Strategic Management: Methods. Case and Practice of Economic Management class universities second five application-oriented planning materials Business Management Series(Chinese Edition)

2014-07-01 285 Machinery Industry Press Enterprise Strategic Methods. Case and Practice describes the theory and knowledge of strategic management. including strategy and strategic management. vision. mission and strategic objectives . the external environment analysis. internal condition analysis. corporate level strategy. business level strategy. international strategy. strategy and resource allocation. strategy and corporate governance. strategy and organizational structure. diversification strategy. strategic control and evaluation. Each chapter begins with learning goals and pilot case for guidance. at the end of each chapter there are Review questions and practical projects content. each chapter also interspersed with the text Strategic column. as well as of each 'Case the end of the discussion. so theoretical an...