Enterprise One To One: Tools For Competing In The Interactive Age
Peppers, Don and Roger, Martha
Language: English
Published by Currency Doubleday, 1999
- Softcover
- Used
Seller: GloryBe Books & Ephemera, LLC, Deforest, WI, U.S.A.GloryBe Books & Ephemera, LLC
AbeBooks seller since August 27, 2018
Condition: Used - Good
US$ 1.35
Quantity: 1 available
Add to basketItem description from seller
Pages tanned otherwise Good. NOT A FORMER LIBRARY BOOK.
Seller Inventory # 20053
- Title
- Enterprise One To One: Tools For Competing In The Interactive Age
- Author
- Peppers, Don and Roger, Martha
- Publisher
- Currency Doubleday
- Publication year
- 1999
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 038548755X
- ISBN 13
- 9780385487559
Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.
Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Martha Rogers is a partner at Peppers and Rogers Group, a Professor of the Practice at the Fuqua School of Business at Duke University, and a member of the Dean's Advisory Council at Indiana University. Together they are the authors of the bestselling book The One to One Future, as well as the authors, with Bob Dorf, of The One to One Fieldbook.
"About the title" may belong to another edition of this title.
GloryBe Books & Ephemera, LLC
Deforest, WI, U.S.A.
AbeBooks seller since August 27, 2018
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GloryBe Books & Ephemera, LLC is an on-line out-of-print book and ephemera marketplace. Our goal is to offer accurately described items at reasonable prices. Libraries will be able to stretch their book budgets and supplement their inventory. Academicians, bibliographers, researchers, collectors, and avid readers will discover that they can obtain a valued book or pamphlet for less than an alternative version of the original item. After over forty years in the book business there remains no greater joy than to connect an excited customer with a book or pamphlet needed to further research, add to a collection, find a favorite book to share with a child or simply locate a copy of a book written or illustrated by a family member. GloryBe Books & Ephemera was founded by a bibliophile with nearly five decades of experience who has decided to offer his private eclectic stock for sale. Items acquired from scholars, academicians, publishers, import book distributors, private collectors and renowned booksellers will be catalogued and added on a weekly basis. We believe we will be sustained in this endeavor by your letter of appreciation that your item arrived in a timely manner, accurately described at a fair price. We look forward to hearing from you.…
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GloryBe Books & Ephemera, LLC
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DeForest, WI U.S.A. 53532
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